When Anne first started her business she needed a really simple one-page website just to give him an online presence. As her business has scaled and more budget became available she later wanted to expand the site to better showcase the various services she offers. Whilst this was partly driven by the need to show potential customers the quality of her work, it was also important to help increase organic search performance, allowing more content and keywords to be covered on separate pages.

As part of the website enlargement, I carried out a small rebrand which involved with a small change to the company name and an altered color palette.

This approach shows the potential of a professionally designed modular site, even if initially the client only needs a one-page site – as the ability to easily scale to a larger site when needed gives better value over the lifetime of the site